LET LOVE BLOOM

Taking a fresh approach to celebrating Chinese New Year and Valentine's Day 2023, Diamond & Platinum's Let Love Bloom collection incorporates paint brush typography and a bold colour palette of deep red, hot pink, and orange. These design elements capture the essence of joy, love, and growth that the collection represents, encouraging wearers to embrace their true selves and the love in their lives.

The creative elements of the campaign, such as the unique red packet design and the social media photoshoot featuring oriental fans, rabbits, and cutout shadows, provide a visually stunning touch to the collection. The attention to detail and intricate design elements in the photoshoot highlight the collection's exquisite features, while the harmonious choice of colours and typography work together to create a captivating and cohesive experience for audiences.

© Diamond & Platinum